Stronger and better together is doubly relevant when it comes to Challenge Group. The unique air cargo conglomeration has not only been working on bringing its individual fractions together under one brand, but it also seeks to offer its combined expertise to the international air cargo community. Challenge Group therefore recently became a member of The International Air Cargo Association (TIACA).

“We joined as a non-voting member in October 2021,” says Yossi Shoukroun, CEO of Challenge Group, “because we are keen to contribute proactively and tangibly to the future of our industry. Challenge Group has more than four decades of air cargo airline experience, we’ve been involved in air cargo handling for almost 25 years, we provide extensive road feeder services, and can offer other aviation expertise, too, so I believe that, as a group, we can bring valuable input to the broad TIACA community: a motivated community that has a clear direction for the future of our industry. There is strength in numbers, and it is this strength that will drive change. Together with other supply chain stakeholders, we can make significant progress on the many changes that are necessary for a cleaner, more efficient, and collaborative air cargo industry.”

Glyn Hughes, Director General of TIACA, states “It is with great pleasure that we welcome the Challenge Group to the TIACA membership family. They have a wonderful vision for sustainable growth and transformation, and we are excited about supporting the Group in their journey.”

One TIACA topic particularly in focus within Challenge Group, is sustainability. Having already participated in the association’s sustainability working group, the company is now working on its sustainability strategy, using the substantial guidelines that have been issued by TIACA in the past year. In 2019, TIACA launched the industry’s first Sustainability Awards, which have since become an annual event. The association regularly surveys and updates its members on the progress being made in the three pillars of its sustainability agenda: People, Planet, Prosperity. These are aligned with the UN’s 17 Sustainable Development Goals. TIACA’s ultimate goal is that the air cargo industry must reflect the global society it serves. It must create equal opportunities for all, embrace technology and innovation, and implement environmentally responsible solutions designed to protect the planet today and in future. The association provides guidelines, white papers, and consulting support to its members to ensure that this vision is met.