Cargo Lift joins growing Modulift network as distributor in Mexico

Modulift has named below-the-hook equipment provider Cargo Lift its first distributor in Mexico, as its newest partner prepares to stock spreader beams up to 110t capacity.

Cargo Lift is headquartered in Mexico City but has additional, coastal sites in Cd del Carmen, from where it principally supplies oil and gas customers and, in between the two, another facility in Veracruz, which serves as a port for the arrival of European products. Cargo Lift is a specialist supplier of rigging equipment, manufacturing a range of wire rope, synthetic, chain and other slings in addition to tie downs. It is also a distributor for a number of major manufacturers, contributing to a comprehensive portfolio of lifting gear, including force measurement and radio-frequency identification (RFID) technology. Ricardo Barroso Couttolenc, commercial director at Cargo Lift, said: “Our customers have welcomed the addition of Modulift equipment to our product range. We adhere to a philosophy that every piece of equipment we supply must have at least one advantage over a competing product, and in Modulift’s case we know its spreader beams offer a myriad of benefits over alternative solutions.” Barroso, who co-founded the business with his father and CEO, explained that Modulift’s ability to support its product range with literature and technical information in Spanish (the first language of the majority of Cargo Lift’s customers) was a major appeal, having opened dialogue at the Associated Wire Rope Fabricators (AWRF) General Meeting & Product Information Exhibition in the U.S. around two years ago. Sarah Spivey, managing director at Modulift, said: “We appreciated Cargo Lift’s recognition of our multilingual strategy. As I’ve said before, it would be a mistake to assume English is always the language of business.” She added: “We now have micro sites in seven different languages—Portuguese, French, German, Italian, Dutch, Norwegian and Spanish—demonstrating our ongoing commitment to our global network of partners and customers.” Barroso anticipates that Modulift below-the-hook equipment will be consumed by customers in Mexico City, Cd del Carmen, Veracruz and surrounding areas in addition to other regions of the country through its own dealer network. He concluded: “Demand for below-the-hook equipment in Mexico is increasing every year and the timing of our appointment as a distributor is perfect as we look to meet that demand by combining a decade of our experience working in the marketplace with well-renowned, expertly engineered, robust equipment.”